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Annual Seminar for Charities 2025

What you can expect to learn from the seminar:


• Charity fundraising
• Artificial Intelligence

 

Seminar Details:

Tuesday 20 May 2025

4.00pm - 6.30pm

At the Solent Hotel, Whiteley, Fareham PO15 7AJ

FREE to attend


  

Free to Attend Seminar for Charities

For over 20 years we have been providing this special opportunity for charity trustees and staff to update their knowledge on key matters and receive practical ideas to take away.

Our main focus this year is on Charity fundraising. In an evolving landscape, how can charities adapt to shifting donor expectations, economic pressures, and emerging fundraising trends. This topic will explore the key challenges and opportunities facing fundraisers in 2025, from the rise of AI to changes in grant making and corporate philanthropy. Gain practical insights on building resilient fundraising strategies, diversifying income streams, and engaging donors effectively in a competitive environment.

A further topic we will cover is Artificial Intelligence. Providing a better understanding of how charities can benefit from AI from fundraising to saving time and money all with an aim to help you continue your mission.

Directors Stuart Mackie and Paul Underwood from Morris Crocker's charities team will be providing a summary of the latest charity tax and accounting news, and will be chairing the event, respectively.

Refreshments will be served after the seminar for those who wish to stay and talk to our speakers or network with other attendees.


How to register

To register for your free place please use the booking form opposite or email Samantha Weeks at s.weeks@morriscrocker.co.uk if you have any questions. 

Directions to the venue

For directions to the Solent Hotel click here


  

Register now for your FREE space
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REF: MC/ER/1.3

Seminar Agenda

4.00 Registration and tea & coffee

4.15 Chair’s Welcome and Introduction

Paul Underwood (Morris Crocker)

4.20 Tax and Accounting for Charities Update

Stuart Mackie (Morris Crocker)

4.40 AI for Good: How Charities can Leverage AI for Greater Impact

Azahara Corrales (AI and Marketing specialist)

5.15 Break

5.35 Trustees ‘Getting the Board’ right

Michael Dawe (Chairman and Charity Trustee)

5.50 The State of Fundraising 2025: Trends, Challenges and Opportunities

Ethan Kuhn (Fundraising Consultants Ltd)

6.30 Q&A and Refreshments

7.00 Close

 

Feedback from previous seminars 

  • “This is the only event that I know about to hear and discuss issues about charity finance and governance”
  • “Seminar content, venue and management are all well delivered”
  • “The seminars are always very helpful and informative”

 

 

Guest Speakers

Azahara Corrales

AI and Marketing Specialist

Azahara Corrales is an international public speaker and AI advocate, specializing in the intersection of artificial intelligence, marketing, and digital transformation. She has spoken at major conferences like Brighton SEO and the Barcelona Social Show, helping businesses embrace AI-driven strategies. Passionate about closing the technology gap, Azahara empowers professionals—especially women—to leverage AI for growth. With a strong background in paid media and innovation, she is shaping the future of marketing through AI-powered insights and automation.


 

Michael Dawe

Chairman of the Portsmouth Royal Marine Club and retired Chartered Accountant

After a career as a partner in a medium sized firm of Chartered Accountants, Mike has spent much of his retirement helping various charities and not-for-profit organisations, including those in a variety of activities such as sport, heritage, education, the arts, community organisations and the support of service veterans. He has considerable experience of being a Trustee and is currently chairman of the Portsmouth Royal Marine Club, as well as a trustee of Veterans Outreach Support.


 

 

Ethan Kuhn

Director of Fundraising Consultants Ltd

Ethan Kuhn is a director of Fundraising Consultants Ltd (FCL), a consultancy supporting the charity sector since 2010. FCL provides fundraising support to organisations in the UK and overseas, offering audit services, strategy development, advisory and interim support in grant writing, corporate fundraising, legacies, and individual giving. FCL’s work spans the third sector – education, healthcare, youth services, social causes, and more- partnering with charities of all sizes to strengthen their fundraising capacity.

 

 

Host Speaker

Stuart Mackie

Director at Morris Crocker Accountants

As a director of our charities team, Stuart is responsible for ensuring charities are run efficiently, both from a systems and from a tax perspective, and for ensuring they are fully compliant with current regulations and accounting standards.

Stuart is a chartered accountant and joined Morris Crocker in 2013 from a specialist not-for-profit London firm. He has gained many insights from his role at board level for charity clients by attending meetings and advising on financial matters.

Chair

Paul Underwood

Director at Morris Crocker Accountants

Paul has over 20 years’ experience of acting for a diverse range of charities and has a particular interest in the effect of VAT and taxation on the charitable sector.

As well as audit and compliance work, Paul also carries out Internal Examinations. He is a member of the Audit Faculty of the Institute of Chartered Accountants in England & Wales and of the Charity & Voluntary Sector Group and currently acts as the treasurer for a local non-profit organisation.

What our clients say...

"We appointed Morris Crocker for our annual accounts and audit and found them to be professional, thorough and experienced. During the audit they offered solutions to various issues that we were experiencing. The "audit findings" report was in depth and focused on not only what they had found but the best way to resolve anything identified. They also went above and beyond while producing our consolidated accounts taking it upon themselves to make sure that mapping to the previous year meant that they were giving us the best possible comparisons. The original tender was for 1 year and we have now appointed Morris Crocker for a further two years."  

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REF: MC/NL/1.2