Morris Crocker - Chartered Accountants
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Retail Franchise

As accountants and business advisers to over 100 franchisees in a range of sectors from property through to retail, Morris Crocker have gained a wealth of experience in providing practical help and support to franchise businesses.

For a free initial meeting to discuss how we can help you contact us online or call us on T: 023 9248 4356T: 023 9248 4356


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Our client first came to us after finding an online retail franchise opportunity which involved sourcing products from Asia and selling to other global markets.

Investment appraisal

As with any business it’s important to assess whether the venture is going to be financially possible to set up as well as maintain profitability once active. We assessed the business plan alongside the client to establish exactly what would be required of them in terms of the initial investment and then looked at the profit margins and sales activity required to achieve a reasonable level of profitability.

Incorporation and accountancy setup

We incorporated the business and registered them for VAT to ensure tax paid on franchise license fees, stock and business-related costs were reclaimable from the start. The client was provided with online accounting software along with initial training to help keep track of costs and reduce time in bookkeeping.

Management accounting and bookkeeping

After 6 months the business was actively trading and consistently increasing the number of product lines on offer. With more transactions occurring regularly the bookkeeping became more involved so the client decided to outsource the process to our dedicated in-house franchise accounting team who also produced monthly management accounts to give them a clearer picture of their financial position.

Financial reporting

As part of a franchise, the business had to produce accounts not only for Companies House and HMRC but also for the franchisor.  We ensured that all regulatory and statutory requirements were met while fulfilling their reporting obligations to the franchisor.

Tax planning

Our tax specialists have a wealth of experience in tax planning and were well placed to ensure that the client paid the minimal and correct amount of tax.  This involved looking at existing businesses owned by the client to see if there were any available losses that could be offset against profits and come up with a workable plan.  In addition, we were also able to advise on the personal tax planning opportunities to the client as well as looking at issues such as Capital Gain tax and Inheritance tax.

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REF: MC/RQ/1.7

We have removed the client's name from this case study to protect their identity. 

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Morris Crocker has to be the leading accountancy firm for primary Care Finance. They are a one stop shop for financial services; They provide a professional honest and reliable service. They know everything we need to know and guide and advise us through the complex pathways of primary care finance whether you are a PMS practice or GMS practice. As a Practice Manager I rely heavily on their knowledge base and have an excellent working relationship with Wendy Willatts who is our designated accountant and Stuart Cann whose knowledge of financial software packages is phenomenal. They take away the stress and worry of the complex issues that primary care finance brings to every practice - you are safe in their hands.

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REF: MC/NL/1.2